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Roomstory Has Secured 3 Crore in Pre- Seed Funding: Big Win
Whenever we think of giving our space a makeover- whether it’s our home, a hotel, or just that one room we’ve been meaning to revamp, Pinterest is usually the first app we turn to. It’s the go-to platform for endless inspiration, packed with aesthetic ideas and images that help us visualize our dream space.
Summary:
1. Roomstory.ai, an AI-powered interior search and shopping platform, has raised ₹3 crore ($360,000) in a seed funding round led by Rukam Sitara Fund.
2. Roomstory.ai, India’s first AI-powered shopping assistant for interiors, aims to expand its user base, launch its website and mobile applications, and improve its artificial intelligence skills.
3. The company was formed by architect-entrepreneurs Ekatva Jain, Sahil Lunia, and Punit Jain, who have over a decade of design experience.
But what if there was another platform that could do just that- maybe even better?
One that not only shows you beautiful interior design ideas but also lets you shop the look with ease that too leveraging AI.
Meet Roomstory– a fresh new AI-assisted shopping platform that’s all about simplifying how we design and shop for interiors.
They’re just getting started but making waves already. Roomstory recently raised ₹3 crore in a seed funding round led by Rukam Sitara Fund- a big win for a young startup with a big vision.
In this story, we’ll dive into this latest startup news on how Roomstory is reimagining the interior design experience, making it smarter, shoppable, and more accessible for daily users. From their early beginnings to what sets them apart from platforms like Pinterest, here’s everything you need to know about this rising homegrown brand.
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Roomstory.ai, an AI-powered interior search and shopping website, raised ₹3 crore ($360,000) in a pre-seed funding round led by New Delhi-based venture capital firm Rukam Sitara Fund, the firm said on Monday.
Aakash Anand, founder of personal care brand Bella Vita Organic, as well as startup incubator Wolfpack Labs, participated in the startup funding round.
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How was Roomstory founded?
On sharing this big news of securing funding, Ekatva Jain also shared the story behind the idea of this startup. He said, ” Roomstory.ai was born out of years of frustration. Clients would send us Pinterest screenshots and say, “I want this room.” But they had no way to bring it to life. Because the products weren’t available. The process was broken.
We had designed 100+ homes by then and knew this problem inside out.
So we decided to solve it! And here is the solution- Roomstory.AI.
Roomstory.ai, founded in 2024, bills itself as India’s first AI-powered shopping assistant for interiors. The funding will be used by the startup to expand its user base, launch its website and mobile applications, and improve its artificial intelligence skills. It also intends to foster a design-oriented digital community.
“Most interior sites make you choose between inspiration and shopping. “We eliminate that divide,” mentioned Ekatva Jain, Co-Founder and CEO. “Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop.”
According to this startup news, the company was formed by architect-entrepreneurs and lifelong friends Ekatva Jain, Sahil Lunia (Chief Design Officer), and Punit Jain (COO), who have over a decade of design experience and have delivered over 100 interior projects. Rukam Sitara Fund, which is known for financing consumer-first startups, said its investment shows its belief in Roomstory’s ability to disrupt the home and interiors industry through a tech-first strategy.
The global home and interiors shopping industry is worth more than $800 billion, with growing demand for AI-powered and visual-first discovery platforms. According to company-cited research and this latest startup news, the interior design sector in India is expected to grow at a 30% compound annual growth rate (CAGR) to reach $38.2 billion by 2027, with the as a whole interior and furniture market size estimated at $76 billion.
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