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Plush Secured 40 Crore in Startup Funding
Plush, a Chennai-based personal care business, raised INR 40 crore in a growth funding round led by Rahul Garg, with participation from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, Ajay Kumar Aggarwal, and other strategic investors.
Summary:
1. Plush, a Chennai-based personal care startup, has raised INR 40 crore in a growth funding round led by Rahul Garg.
2. The startup, founded in 2019 by Prince Kapoor and Ketan Munoth, offers innovative feminine care solutions in period care, intimate wellness, hair removal, and skincare.
3. The company reported INR 28.87 crore in revenue in FY24, up 84% year on year, but had an INR 4.4 crore loss.
According to the startup news, the startup funding will be used to expand Plush’s offline retail presence, increase market share, and invest in brand-building efforts that will position Plush as the go-to personal care brand for everyday healthcare.
“This capital will help us strengthen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes this company the go-to personal care brand for everyday wellness,” Prince Kapoor, Plush’s co-founder, said. Synapse Partners served as the company’s legal advisor during the acquisition.
The company provides a diverse range of clean, effective solutions in the period care, intimate wellness, hair removal, and skincare areas.
Plush has evolved as a rapidly developing and award-winning direct-to-consumer (D2C) brand that appeals to India’s sophisticated female consumers. “At Plush, we’re not just building products, we are building a movement rooted in warmth, driven by community, and designed around what women genuinely want,” stated Ketan Munoth, our co-founder.
Also Read: Zepto Will Delay Its Initial Public Offering to 2026
Before this round of funding, Plush raised INR 26 crore. The current round brings the overall capital intake to INR 66 crores. Based on this latest startup news, despite minimal finance, the company has achieved INR 100 crore in net annual recurring revenue (ARR) and EBITDA-level profitability, a rare feat in India’s direct-to-consumer environment.
“The company has the right building blocks in place- it’s a beloved brand with a strong emotional connection and repeat behaviour,” said Rahul Garg, lead investor. “What sets them apart is their ability to scale with capital efficiency.”
The women’s wellness company reported INR 28.87 crore in revenue in FY24 (up 84% year on year) but had an INR 4.4 crore loss. It expects INR 65 crore in revenue in FY25, with a target of INR 200 crore ARR in the next phase.
From taboo-breaking ads to high-performing product lines, Plush is disrupting the category with everyday discussions, digital-first shelving, and on-the-ground responses that drive real change. Their approach is audacious, culturally relevant, and emotionally compelling.
The company was founded in 2019 by Prince Kapoor and Ketan Munoth, with early investors including Ashish Dhawan, Akhil Dhawan, Patni Family Office, Anyaa Ventures, Sujeet Kumar, and Gaurav Munjal.
Also Read: Zero Networks Has Secured $55 Million in Private Funding
What is Plush?
It is a women’s health company that believes in providing effective, clean, and sustainable products as they should be.
According to this latest startup news, it started in 2018 as a period care brand to challenge the fem-care market, which was overly promising. Today, our product offerings include period care, body hygiene, intimate wellness, and skincare.
This growth allows us to provide high-quality, ecological products that foster meaningful connections. Because at Plush, the actual heroes are not the items we create, but the people for whom they are designed.
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